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In the Context of Marketing Research, Stability

Question 24

Multiple Choice

In the context of marketing research, stability:


A) identifies and estimates the size of a segment.
B) has to do with consumer preferences.
C) studies if the segment is large and profitable enough to justify an investment.
D) studies if a business can communicate with and reach the segment.
E) studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

Correct Answer:

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