Which of the following pricing strategies taps into the belief that a high price means high quality?

Name: Which of the following pricing strategies taps into the belief that a high price means high quality?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Prestige pricing taps into the belief that a high price means high quality, as consumers are willing to pay more for luxury or high-end products that convey status or exclusivity. Discount pricing, cost-based pricing, eve-odd pricing, and geographic pricing do not necessarily imply high quality.

Which of the Following Pricing Strategies Taps into the Belief