Competition enters the marketplace once the product observes success. This is usually the characteristic of a product's:

Question

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Competition typically enters the marketplace during the growth stage of a product's lifecycle, as the product begins to achieve success and attract attention from competitors. The development stage is too early for competition to be present, and the introduction stage is focused on establishing the product in the market. The maturity stage is characterized by a decline in growth and stability, with little opportunity for new competitors to enter the market. The decline stage is marked by a decline in sales and an exit of competitors from the market.

Competition Enters the Marketplace Once the Product Observes Success