Things such as packaging, promotion, warranties, guarantees, brand name, and design are a part of a product's:

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The augmented layer of a product includes all non-tangible aspects such as packaging, promotion, warranties, guarantees, brand name, and design. These are added to the core layer (the actual product) and the expected layer (basic features the customer expects) to create additional value for the customer. The potential layer includes additional benefits the product could offer in the future, while the symbolic layer represents what the product represents to the customer.

Things Such as Packaging, Promotion, Warranties, Guarantees, Brand Name, and Design