A user has used a company's website before, and he can remember enough to use it effectively the next time without having to start over again and learning everything. This means that the website has high-quality:

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Usability refers to how easily and efficiently a user can interact with a website or application. If a user can remember how to use a website effectively without having to start over, it shows that the website has good usability. A high-quality color, typography, graphics or performance may enhance the user experience, but it does not necessarily guarantee good usability.

A User Has Used a Company's Website Before, and He