The process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service is known as:

Question

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Personal selling involves direct interaction between a salesperson and a potential buyer in order to persuade them to purchase a product or service. This process usually takes place face-to-face and involves building relationships with the customer to establish trust and provide tailored solutions to their needs.

The Process of Communicating with a Potential Buyer (Or Buyers)