Which of the following steps of the traditional sales process involves describing the needs of a prospect, attitudes about available products and brands, critical product attributes and benefits desired, and current vendors?

Question

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The preapproach step in the traditional sales process involves gathering information about the prospect, including their needs, attitudes towards products and brands, desired attributes and benefits, and information about their current vendors. This step prepares the salesperson for a more effective sales presentation by tailoring it to the specific needs and situation of the prospect.

Which of the Following Steps of the Traditional Sales Process