Which of the following approaches to positioning has its focus on a particular quality, a product feature, or customer benefit?

Question

Quizplus · Accepted Answer

Positioning by attribute focuses on a particular quality, product feature, or customer benefit of a product to differentiate it from competitors. This approach emphasizes a specific aspect that sets the product apart, making it easier for the target audience to understand and remember. This can be effective for products that have a unique and valuable attribute.

Which of the Following Approaches to Positioning Has Its Focus