Allyson and Jennifer Own and Run a Clothing Design and Manufacturing

Allyson and Jennifer own and run a clothing design and manufacturing shop in a mid-sized city in Western Canada. They market a particular style of adult clothing that caters to adults who spend much of their days in wheelchairs. They recently made the decision to stop advertising in print-based magazines and have moved their marketing and advertising needs strictly to digital copies of magazines. According to the text, which trend have the owners recognized?

A) Advertising to a smaller but very select audience will result in more sales.
B) Digitized copies of magazines reflect a growing environmental shift away from print copies.
C) Print magazines sales have been declining while digitized copies with smaller markets are increasing in popularity.
D) People who purchase their specialized clothing designs are more likely to shop and order online.