Question 1

By what name is the newly developed digital currency known?

Accepted Answer

The newly developed digital currency is known as bitcoins.

Question 2

According to the text, how might parents reduce the amount of violence to which their children are exposed?

Accepted Answer

The answer of According to the text, how might parents...

Question 3

Bill and Marta watch the evening news while they eat their dinner. However, while watching the relatively short news clips on TV, they also have their smartphones synced into the program. They are able to follow up on news stories for more in-depth coverage. What is the name given to the specific type of app used to accomplish this task?

Accepted Answer

The name given to the specific type of app used to accomplish this task is a companion app, as it acts as a companion to the TV program, providing additional content and information. The other options (B, C, D) do not accurately describe this type of app.

Question 4

According to the text, what is the most researched topic in the area of mass media?

Accepted Answer

The text states that violence is the most researched topic in the area of mass media.

Question 5

According to the text, which medium has had a resurgence due to its use in the music industry?

Accepted Answer

The text states that "vinyl records have been making a comeback in recent years, largely thanks to the music industry", indicating that the resurgence of vinyl is due to its use in the music industry.

Question 6

According to the text, Canada's telecommunications industry has had a growth in revenues because of which increased use in the mass media?

Accepted Answer

The answer of According to the text, Canada's telecommunications industry...

Question 7

Which of the following is an assertion reflected in a conflict analysis of the mass media?

Accepted Answer

The assertion that the media serves the economic interests of a few powerful people and organizations is a common theme in conflict analysis of the mass media. This assertion reflects the belief that media content is not solely determined by journalistic values, but also by the commercial and political interests of media owners and advertisers.

Question 8

According to the text, what are the possible long-term effects of exposure to violence in the media?

Accepted Answer

Exposure to violence in the media can lead to an increased risk of engaging in physical assaults as individuals may become desensitized to violence and more likely to imitate aggressive behaviors.

Question 9

According to the text, which of the following is NOT part of new media?

Accepted Answer

The text does not mention tele-banking as part of new media, therefore, A is the correct answer. The other options (B, C, and D) are mentioned as examples of new media.

Question 10

An eight-year-old boy grows up in a home where his father demonstrates ethnic intolerance. One day while watching TV, the boy's father yells at a man on the television, "Why don't you go back home where you belong?" The next day the boy sees a schoolmate of the same ethnic background and repeats what he heard his father say. Which theory predicts this kind of behaviour from the boy?

Accepted Answer

Social learning theory proposes that individuals learn through observation and imitation of others. In this case, the boy learned and repeated his father's intolerant behavior towards a particular ethnic group.

Question 11

According to the text, which theory states that repeated exposure to television violence results in cumulative effects on viewers?

Accepted Answer

The theory that states repeated exposure to television violence results in cumulative effects on viewers is known as cultivation theory.

Question 12

A researcher conducts an analysis of people's television viewing habits and their perceptions of the world, and concludes that people who watch more television tend toward a greater perception of being victimized by criminals. What term best categorizes this kind of analysis?

Accepted Answer

This analysis is an example of cultivation analysis, which examines how heavy exposure to media can shape individuals' perceptions and beliefs about the world. In this case, the researcher has identified a correlation between television viewing habits and a particular perception of victimization.

Question 13

A large oil company also owns a chain of print and broadcast news media. At one of its gas stations there is a large fuel spill, which leaks into a nearby harbour. This incident caused significant environmental damage, yet nothing was reported about it in the company's news media. What kind of media activity is represented by the absence of reporting this news in the company-owned papers, and on its radio and television stations?

Accepted Answer

The answer of A large oil company also owns a...

Question 14

Postmodern theorists encourage consumers to do which of the following when exposed to the mass media?

Accepted Answer

Postmodern theorists encourage consumers to think critically about the messages taken in and to be aware of the power structures that shape media content. They believe that individuals should be active and discerning consumers, rather than passive recipients of media messages. While they may recognize the influence of violence in the media, the focus is on critical engagement rather than mere appreciation. The control of short- and long-term effects of media exposure is also important, but this is secondary to encouraging critical thinking and analysis.

Question 15

Some researchers have opted for a broader approach to studying media violence rather than condemning or supporting it. What two factors might be implicated in how violence is encouraged within the media context?

Accepted Answer

The answer of Some researchers have opted for a broader...

Question 16

A mass media corporation that pushes a particular political agenda is said to be following what kind of model?

Accepted Answer

The propaganda model posits that mass media corporations operate as propaganda machines in service of the interests of those who own or control them. This suggests that media outlets are not objective and unbiased, but rather perpetuate a certain political agenda or worldview.

Question 17

Allyson and Jennifer own and run a clothing design and manufacturing shop in a mid-sized city in Western Canada. They market a particular style of adult clothing that caters to adults who spend much of their days in wheelchairs. They recently made the decision to stop advertising in print-based magazines and have moved their marketing and advertising needs strictly to digital copies of magazines. According to the text, which trend have the owners recognized?

Accepted Answer

The owners have recognized that print magazine sales have been declining while digitized copies with smaller markets are increasing in popularity. By moving their advertising and marketing needs strictly to digital copies of magazines, they are catering to this trend.

Question 18

How would Robert Entman label the framing technique used when a news story is placed in the context of a larger political system or issue?

Accepted Answer

The answer of How would Robert Entman label the framing...

Question 19

Marissa is a big fan of a popular TV reality show that features amateur singers performing for industry experts. While watching the show on her TV screen, she uses her smartphone to vote for her favourite performer, after which she will participate in a contest for her favourite TV drama. What term describes Marissa's activity?

Accepted Answer

Marissa's activity can be described as simultaneous second screening, which involves consuming multiple media sources (TV and smartphone) at the same time.

Question 20

News headlines such as "Radicalization an issue for Imams," and "RCMP determined to identify radicalized citizens/Imams urged to cooperate," serve to frame concerns over responsibility for alleged terrorist actions in Canada. To which of the four properties of news narratives does this scenario refer?

Accepted Answer

The scenario refers to the property of agency, which focuses on identifying actors or groups responsible for a certain issue or event. The news headlines explicitly mention Imams and citizens as actors associated with radicalization and potential terrorism, highlighting agency as a significant aspect of the narrative.

Quiz 6: Mass Media: Living in the Electronic Age