One factor that influences a company's distribution channel structure is:

Question

Quizplus · Accepted Answer

Market coverage objectives and product characteristics are two factors that influence a company's distribution channel structure. Market coverage objectives refer to how much of the target market a company wants to reach, while product characteristics refer to factors such as perishability, fragility, and complexity that may affect how a product is distributed. Therefore, options a and c are both correct. Options b and d are not as directly related to distribution channel structure.

One Factor That Influences a Company's Distribution Channel Structure Is