In terms of market coverage, ___________ distribution should be used for products with high value, exclusive branding:

Question

Quizplus · Accepted Answer

Selective distribution is the best choice for products with high value and exclusive branding as it allows for greater control over where and how the product is sold, ensuring that it is presented in a consistent and premium manner. It also helps to maintain the exclusivity of the product by limiting its availability to selected retailers. Direct distribution could also be an option for such products, but it may not be feasible or cost-effective for all companies.

In Terms of Market Coverage, ___________ Distribution Should Be Used