In the evolution of marketing, the production concept met unfulfilled demand for basic consumer needs.
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Q52: The end customer is typically an individual
Q53: The advantage of CRM is that it
Q54: Relational marketing recognizes the importance of individual
Q55: Supply chain management had a significant influence
Q56: Target marketing is not the most cost-efficient
Q58: Customized customer marketing strategies are enabled through
Q59: From a SCM perspective, a customer can
Q60: Customer Relationship Management (CRM) is an effective
Q61: Describe the implications on a firm and
Q62: E-commerce had added complexity to distribution channels
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