Supply chain management had a significant influence on the development of relational marketing strategies.

Question

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Supply chain management involves the coordination and integration of all activities involved in the production and delivery of goods or services. By focusing on building strong relationships with suppliers, manufacturers, distributors, and other partners, businesses are able to improve their supply chain efficiency, reduce costs, and enhance customer satisfaction. This approach has led to the development of relational marketing strategies, which aim to build long-term, collaborative partnerships with customers based on trust, mutual benefit, and open communication.

Supply Chain Management Had a Significant Influence on the Development