The 'product' category in the 4 Ps of marketing is not overly relevant to SCM.

Question

Quizplus · Accepted Answer

The 'product' category in the 4 Ps of marketing is closely related to SCM as it involves decisions on sourcing, production, and inventory management to ensure the timely delivery of high-quality products to customers. The design, features, and packaging of the product also impact the supply chain and logistics aspects. Therefore, a strong collaboration between marketing and SCM is essential for effective product management.

The 'Product' Category in the 4 Ps of Marketing Is