Describe the four categories/Ps of marketing and how each category directly relates to SCM.
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Q57: In the evolution of marketing, the production
Q58: Customized customer marketing strategies are enabled through
Q59: From a SCM perspective, a customer can
Q60: Customer Relationship Management (CRM) is an effective
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Q62: E-commerce had added complexity to distribution channels
Q63: The logistics channel includes distributors and retailers.
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Q66: Channels of distribution define the path by
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