Question 1

What step in this 10 step model is your primary inspiration for the Core Product?

Accepted Answer

Step 5: Understanding audience barriers, benefits, motivators, the competition and influential others

Question 2

What step in this 10 step model is your primary inspiration for the Actual Product?

Accepted Answer

Step 5: Understanding audience barriers, benefits, motivators, the competition and influential others

Question 3

For the Walking in Boston case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Accepted Answer

Improved health, Walking 30 minutes a day, A map featuring places to walk, helping to plan routes.

Question 4

What is an Augmented Product?

Accepted Answer

The answer of What is an Augmented Product?...

Question 5

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the actual product?

Accepted Answer

The answer of In the Marketing Highlight, Meet Your Match,...

Question 6

For the Bullying case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Accepted Answer

The answer of For the Bullying case example, list the...

Question 7

Why is the Product strategy the first "P" developed?

Accepted Answer

The answer of Why is the Product strategy the first...

Question 8

Which of the following is an Actual Product for an effort to influence signing up to become an organ donor?
A)Saving someone's life
B)Being a role model
C)Organ donor registry
D)A form making it clear that in the event of death, any family members will be asked to give final approval

Accepted Answer

The organ donor registry is an actual product or tool that allows individuals to sign up and indicate their willingness to donate organs in the event of their death. It is a tangible item that can be used to influence individuals to become organ donors. A and B are not actual products or tools, but rather potential benefits or motivations for becoming an organ donor. D is also not an actual product, but rather a component of the process for obtaining consent for organ donation from the individual's family in the event of their death.

Question 9

What is a question you could ask the target audience to determine the Core Product?

Accepted Answer

The answer of What is a question you could ask...

Question 10

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the augmented product?

Accepted Answer

The answer of In the Marketing Highlight, Meet Your Match,...

Question 11

For the Pregnant Mothers case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Accepted Answer

The answer of For the Pregnant Mothers case example, list...

Question 12

What is the Actual Product?

Accepted Answer

The answer of What is the Actual Product?...

Question 13

For the Diabetes in Sri Lanka case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Accepted Answer

The answer of For the Diabetes in Sri Lanka case...

Question 14

For the Anemia in Cambodia case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Accepted Answer

The answer of For the Anemia in Cambodia case example,...

Question 15

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the core product?

Accepted Answer

The answer of In the Marketing Highlight, Meet Your Match,...

Quiz 10: Product: Creating a Product Platform

What step in this 10 step model is your primary inspiration for the Core Product?

What step in this 10 step model is your primary inspiration for the Actual Product?

For the Walking in Boston case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

What is an Augmented Product?

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the actual product?

For the Bullying case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Why is the Product strategy the first "P" developed?

Which of the following is an Actual Product for an effort to influence signing up to become an organ donor?

What is a question you could ask the target audience to determine the Core Product?

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the augmented product?

For the Pregnant Mothers case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

What is the Actual Product?

For the Diabetes in Sri Lanka case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

For the Anemia in Cambodia case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the core product?