Which one of the following four components is the most fundamental in order for an effort to be considered social marketing?

Question

Quizplus · Accepted Answer

A clearly defined behavior is the most fundamental component of social marketing because the aim of social marketing is to influence a specific behavior that is beneficial to society. The other components (narrowly defined target audience, using more than communications, and all 4Ps in the toolbox) are important but not as fundamental as having a clearly defined behavior.

Which One of the Following Four Components Is the Most