What methods are typically moderate costs?
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Q7: Name two potential Output measures.
Q8: What is one of the most typical
Q9: Name two potential Outcome measures:
Q10: To determine ROI, for Cost per behavior
Q11: Name three potential purposes for an evaluation.
Q12: To determine ROI, for Earned media impressions,
Q13: To determine ROI, for Benefit per behavior,
Q14: Name two potential Impact measures:
Q16: What are three timeframes for measurement efforts?
Q17: To determine ROI, for Behaviors influenced, indicate
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