Three steps to determine which assets and competencies should be leveraged were suggested. The first was to inventory assets and competencies, the second was to find an area where the assets and competencies can be applied to generate advantage and the third was to analyze the potential synergy.
Correct Answer:
Verified
Q2: Brand extension evaluation asks three questions according
Q3: When there is a real potential synergy,
Q4: Sub brands and endorsed brands are created
Q5: According to the book, market development is
Q6: Four questions were suggested in the book
Q7: Budget Rent-A-Car experienced a surge of growth
Q8: Entering into new markets or launching new
Q9: According to Zook around one-third of successful
Q10: In leveraging an existing brand to move
Q11: One-stop financial services was a winning strategy
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