Imagine you spend an afternoon watching television and notice that all of the commercials have one common theme: a famous athlete or actor endorsing a product.Why do advertisers hire celebrities to endorse their products?

Question

Quizplus · Accepted Answer

Hiring celebrities to endorse products is a common marketing strategy known as celebrity endorsement. Research suggests that using attractive celebrities can be an effective way to persuade people who may not know much or care about the product. Additionally, the attraction to the celebrity can transfer to the product they are endorsing, increasing the likelihood of a consumer purchasing it. However, attractiveness alone does not make someone more persuasive, nor does it necessarily increase their credibility.

Imagine You Spend an Afternoon Watching Television and Notice That