According to the Elaboration Likelihood Model, increases in motivation and ability should increase reliance on the central route of persuasion.

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The Elaboration Likelihood Model proposes that there are two routes to persuasion: the central route and the peripheral route. The central route involves a more detailed analysis of the arguments presented and requires more motivation and ability to process. Therefore, when motivation and ability are high, people are more likely to rely on the central route.

According to the Elaboration Likelihood Model, Increases in Motivation and Ability