Bill views himself as a Democrat.He is watching a television broadcast of a debate between two congressmen.One of them is a Republican, and the other is a Democrat.His roommate starts to vacuum the apartment.Bill asks his roommate to shut off the vacuum only when the Democrat is speaking.This scenario illustrates ____________ in action.

Question

Quizplus · Accepted Answer

This scenario illustrates attentional bias, as Bill is selectively paying attention only when the Democrat is speaking and asking his roommate to do the same. Peripheral processing refers to forming attitudes based on superficial cues, attitude inoculation refers to protecting one's beliefs from persuasive messages, and attitude reactance refers to negating a persuasive message by strengthening one's original attitude. None of these concepts are illustrated in this scenario.

Bill Views Himself as a Democrat