Which of the following advertising strategies best illustrates an attempt to persuade people through the central route?

Question

Quizplus · Accepted Answer

The central route refers to people being persuaded by the actual content of the message rather than peripheral factors such as attractiveness of the spokesperson or popularity of the product. In option A, the announcer gives several reasons for why SoSoft moisturizing lotion is effective, which appeals to the central route of persuasion.

Which of the Following Advertising Strategies Best Illustrates an Attempt