Stacie listened to a radio commercial for toothpaste.She found the soothing voice of the announcer appealing, so she bought the toothpaste he advocated.This illustrates the research finding that when people primarily attend to aspects of a message that are tangential to the substance of the message, they are taking the ______________________ route to persuasion.

Question

Quizplus · Accepted Answer

Stacie was not primarily attending to the substance of the toothpaste message, but rather found the announcer's voice appealing. This means she was more affected by peripheral cues, such as the voice of the announcer, rather than the central message about the effectiveness of the toothpaste. Therefore, Stacie took the peripheral route to persuasion.

Stacie Listened to a Radio Commercial for Toothpaste