In the Stanford Prison Study conducted by Philip Zimbardo and his colleagues (1973),guards became increasingly sadistic and prisoners became increasingly submissive and withdrawn,all in under a week.Results of this (aborted)study suggest that

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The results of the Stanford Prison Study suggest that social roles can take on a power all their own, as guards in the study rapidly became sadistic and prisoners became submissive and withdrawn in a matter of days. This suggests that the social context can have a profound impact on human behavior, overriding individual personalities and values.

In the Stanford Prison Study Conducted by Philip Zimbardo and His