What do Shelly Chaiken's (1987) heuristic-systematic model of persuasion and Richard Petty and John Cacioppo's (1986) elaboration likelihood model of persuasion have in common?
A) Both models have yielded findings that directly contradict results of the Yale persuasion studies.
B) Both models specify when people will be influenced by the quality of argument as opposed to irrelevant factors.
C) Both models view attitude change in response to persuasion attempts as self-serving.
D) Both models predict that people will be most influenced by such peripheral or superficial factors as speaker attractiveness.
E) Both models predict that situational variables are the only determining factor in attitude change.
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A) increase
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