Two primary components of credibility are

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Credibility is a measure of how trustworthy and knowledgeable a source is perceived to be. The two primary components of credibility are expertise and trustworthiness. Expertise refers to the degree to which a person is knowledgeable or skilled in a particular area, while trustworthiness refers to the degree to which a person is perceived to be honest and reliable. Confidence, attractiveness, and similarity are also factors that can influence credibility, but they are not considered the primary components.

Two Primary Components of Credibility Are