In the central versus peripheral route theory of persuasion,what matters most is

Question

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According to the central versus peripheral route theory of persuasion, what matters most is the cognitive processing of the message, which is the central route. This involves analyzing and critically evaluating the content of the message, rather than relying on peripheral cues such as the attractiveness of the speaker or the number of times the message is repeated. Therefore, what we think in response to the message is the most important factor in determining the effectiveness of persuasion.

In the Central Versus Peripheral Route Theory of Persuasion,what Matters