The central route to persuasion is more implicit and automatic while the peripheral route to persuasion is more explicit and reflective.

Question

Quizplus · Accepted Answer

The statement is incorrect as it describes the opposite of what is actually true. The central route to persuasion is explicit and reflective, involving a careful consideration of the message and its content. The peripheral route to persuasion is more implicit and automatic, relying on peripheral cues such as attractiveness, authority, and likeability to influence attitudes and behaviors.

The Central Route to Persuasion Is More Implicit and Automatic