Qantas targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment.
A) positioning
B) behavioral targeting
C) geographic segmentation
D) reverse targeting
E) countersegmentation

Question

Quizplus · Accepted Answer

Qantas uses positioning to clearly differentiate between the options targeted at each segment. Positioning involves creating a unique image and identity for a product or brand in the mind of the target market. Qantas positions its coach passengers as offering affordable travel, premium economy as offering more space and comfort than coach, business and first class as offering luxury and exclusivity.

Qantas Targets Four Distinct Segments: Coach Passengers, Premium Economy, Business