Which of the following is NOT an example of the recent shift in traditional gender roles in product targeting and advertising?
A) Van Gogh Blue Vodka targeting women
B) Frito-Lay targeting women
C) television shows targeting women
D) department stores targeting men with grooming products
E) Dove Men+Care
Correct Answer:
Verified
Q2: Which of the following is NOT one
Q3: Perry & Swift - an investment management
Q4: In reference to consumer characteristics, _ can
Q5: Consumers' characteristics can be classed as either
Q6: Another term for psychographic characteristics is _.
A)
Q8: Qantas targets four distinct segments: coach passengers,
Q16: _ information is often the most accessible
Q19: Age, gender, and income are bases of
Q52: Peter wants to segment the target audience
Q74: The _ of a product or service
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