Which of the following five segments, as characterized by the spectrum of green, is not particularly concerned about environmental issues, and limits their green product purchases to green products that are very conspicuous so they can be perceived as green by others?
A) Alpha-Ecos
B) Eco-Centrics
C) Eco-Chics
D) Economically Ecos
E) Eco-Moms

Question

Quizplus · Accepted Answer

Eco-Chics are characterized as being primarily concerned with the image and status associated with being environmentally conscious. They tend to only purchase green products that are very conspicuous so they can be perceived as green by others. The other segments (Alpha-Ecos, Eco-Centrics, Economically Ecos, and Eco-Moms) are more genuinely committed to environmental issues and are likely to make green product purchases based on their personal values and beliefs, rather than just for the sake of appearances.

Which of the Following Five Segments, as Characterized by the Spectrum