Consumer innovators are generally characterized by which of the following personality traits?
A) open-minded and perceive less risk than others in trying new things
B) reserved and skeptical of marketing information
C) extraverted and risk averse
D) high in exhibition and reserved
E) extraverted and reserved

Question

Quizplus · Accepted Answer

Consumer innovators are known to be open-minded and curious, willing to try new things and take risks, and less risk-averse than others. They are willing to invest time and resources into new products or ideas and often become early adopters.

Consumer Innovators Are Generally Characterized by Which of the Following