Research has shown that 25 percent of beer drinkers account for about 75 percent of all beer consumed. This is an example of a justification for ________ segmentation.
A) benefit
B) usage rate
C) psychographic
D) lifestyle
E) usage-situation

Question

Quizplus · Accepted Answer

This is an example of usage rate segmentation, which categorizes consumers based on the amount of product they use. The statistic indicates that a small percentage of beer drinkers consume a large portion of the product, highlighting differences in consumption rates among the market segment.

Research Has Shown That 25 Percent of Beer Drinkers Account