TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1,the possible responses to the question "What brand of Blu-ray player did you purchase?" result in
A)a nominal scale variable.
B)an ordinal scale variable.
C)an interval scale variable.
D)a ratio scale variable.

Question

Quizplus · Accepted Answer

The possible responses for the question "What brand of Blu-ray player did you purchase?" are brands such as Samsung, LG, Sony, etc. These responses represent categories and do not have any inherent order or numerical value, making it a nominal scale variable.

TABLE 1-1 The Manager of the Customer Service Division of a Major