TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1,the possible responses to the question "Out of a 100 point score with 100 being the highest and 0 being the lowest,what is your satisfaction level with the Blu-ray player that you purchased?" result in
A)a nominal scale variable.
B)an ordinal scale variable.
C)an interval scale variable.
D)a ratio scale variable.

Question

Quizplus · Accepted Answer

The possible responses to the question represent an interval scale variable, as there is a meaningful difference between each point on the scale, and a score of 0 does not represent a complete lack of satisfaction (as there is no negative score). The variable is not nominal, as the responses are not categories with no inherent order, and not ordinal, as the distance between each point on the scale is not necessarily equal. It is also not a ratio scale, as a score of 0 is not a complete absence of the attribute being measured (satisfaction).

TABLE 1-1 The Manager of the Customer Service Division of a Major