A marketing research firm,in conducting a comparative taste test,provided three types of peanut butter to a sample of households randomly selected within the state.Which of the 4 methods of data collection is involved when people are asked to compare the three types of peanut butter?
A)published sources
B)experimentation
C)surveying
D)observation

Question

Quizplus · Accepted Answer

The method involved in this scenario is experimentation because the participants are being asked to compare three types of peanut butter. This is a form of experimental research where the researcher manipulates the independent variable (the type of peanut butter) and observes the effects on the dependent variable (the participants' taste preference).

A Marketing Research Firm,in Conducting a Comparative Taste Test,provided Three