Assume you have a negative stereotype of fraternity/sorority members as "stuck-up." Given an IAT with photos labeled "fraternity member" or "independent," and paired with the word "bad" or "good," your responses to the "fraternity member"/"bad" combination would likely be ________ than to "independent"/"bad" combinations.

Question

Quizplus · Accepted Answer

The negative stereotype of fraternity/sorority members as "stuck-up" would lead to a quicker response to the "fraternity member"/"bad" combination, as the negative association is already ingrained in the person's mind. This is consistent with the IAT's ability to measure implicit biases that are outside of one's conscious awareness.

Assume You Have a Negative Stereotype of Fraternity/sorority Members as "Stuck-Up