The tendency to use a particular number or value as a starting point to which changes are made is known as ________.

Question

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The tendency to use a particular number or value as a starting point to which changes are made is known as the Anchoring and Adjustment heuristic. This heuristic describes the cognitive bias where people tend to rely too heavily on the first piece of information they receive (the "anchor") when making decisions, and then adjust insufficiently away from that anchor when subsequent information is presented.

The Tendency to Use a Particular Number or Value as a Starting