Licensing is a marketing strategy that operates on the principle of ________.
A) stimulus differentiation
B) product category extensions
C) repetition
D) product line extensions
E) stimulus generalization

Question

Quizplus · Accepted Answer

Licensing is based on stimulus generalization, where a brand extends its name to other products, leveraging the existing brand recognition and consumer trust.

Licensing Is a Marketing Strategy That Operates on the Principle