If Sarah has a cold and takes Advil, and her cold goes away, increasing the likelihood she will take Advil if she has another cold, the removal of the unpleasant stimulus (the cold) is an example of ________.
A) the central route to persuasion
B) copy testing
C) positive reinforcement
D) the peripheral route to persuasion
E) negative reinforcement

Question

Quizplus · Accepted Answer

The removal of an unpleasant stimulus (the cold) to increase the likelihood of a behavior (taking Advil) happening again is an example of negative reinforcement. Negative reinforcement involves the removal of an aversive stimulus to strengthen a behavior.

If Sarah Has a Cold and Takes Advil, and Her