In ________, the marketer adds related products to an already established brand.
A) product form extensions
B) product category extensions
C) product line extensions
D) product differentiation
E) product generalization

Question

Quizplus · Accepted Answer

Product line extensions involve adding related products to an already established brand, expanding the range of products under the same brand name to cater to different customer needs or market segments.

In ________, the Marketer Adds Related Products to an Already