Chelsea confuses a private-label brand's packaging with that of a national brand leader. This is an example of ________.
A) stimulus discrimination
B) stimulus generalization
C) cosmetic variations
D) advertising wearout
E) cognitive processing

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a consumer cannot distinguish a private-label brand's packaging from that of a national brand leader, leading to confusion between the two. This is because the private-label brand has designed its packaging to closely mimic or resemble the national brand, causing consumers to generalize their perceptions from the national brand to the private-label brand.

Chelsea Confuses a Private-Label Brand's Packaging with That of a National