While watching TV,Yara and her friend Sophie see an advertisement of a new shampoo.While Yara tells Sophie that she intends to buy the product,Sophie,who is a dermatologist,warns her that the shampoo has harsh chemicals that could be harmful to the scalp and hair.After hearing this,Yara decides not to buy the shampoo.Over the next few months,the advertisement is often played on TV.Yara forgets Sophie's warning and buys the shampoo.This is an example of ________.

Question

Quizplus · Accepted Answer

The sleeper effect occurs when people initially discount a persuasive message due to a negative source, but later remember the message content while forgetting the source. In this scenario, Yara initially discounts Sophie's warning about the shampoo, but over time forgets the negative source (Sophie's status as a dermatologist) and remembers the message (the shampoo has harsh chemicals). As a result, Yara ends up buying the shampoo despite Sophie's warning.

While Watching TV,Yara and Her Friend Sophie See an Advertisement