The ________ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion occurs when individuals are influenced by incidental or superficial cues, such as a speaker's appearance or perceived credibility. This is in contrast to the central route, where persuasion is based on a person's careful consideration of the arguments presented.

The ________ Route to Persuasion Occurs When People Are Influenced