Xavier is interested in purchasing a bike.He consults various online automobile magazines to analyze the features of the latest bikes available in the market.Finally,he selects a bike that meets his requirements.In the context of persuasion,this scenario illustrates ________.

Question

Quizplus · Accepted Answer

The scenario illustrates the central route to persuasion because Xavier was actively seeking information and analyzing the features of the bikes before making his decision, which suggests that he engaged in careful and rational processing of the information, a hallmark of the central route. The other options are not applicable because there is no evidence of asking for a larger request (door-in-the-face technique) or starting with a small request and escalating to a larger one (foot-in-the-door phenomenon), nor is there any indication that peripheral cues (such as advertisements or celebrity endorsements) were the primary driver of Xavier's decision.

Xavier Is Interested in Purchasing a Bike