Fear arousal facilitates persuasion most effectively when:

Question

Quizplus · Accepted Answer

Fear arousal in persuasion is most effective when the message provides a solution, as it gives people a way to reduce their fear and anxiety. This helps to increase their motivation to engage in the desired behavior or action, resulting in better chances of successful persuasion. Framing the message in terms of loss may also be effective, but it is not as important as providing a solution. Fear being extremely low or the target having low self-esteem may not necessarily facilitate persuasion.

Fear Arousal Facilitates Persuasion Most Effectively When