Kevin,an 11-year-old,wishes to attend a sleepover party at his friend's house.However,he is skeptical about his parents' permission.In order to convince his parents,Kevin first informs them about his good performance in the science quiz and then immediately seeks their permission to attend the party.The next day,his parents respond positively.In the context of persuasion,this scenario illustrates:

Question

Quizplus · Accepted Answer

The scenario illustrates the primacy effect, as Kevin first presents his good performance in the science quiz as a means of establishing his credibility and persuading his parents to grant him permission to attend the sleepover party. The primacy effect suggests that information presented first has a greater impact on persuasion than information presented later.

Kevin,an 11-Year-Old,wishes to Attend a Sleepover Party at His Friend's