People tend to rate the letters in their own names more favourably than other letters of the alphabet.Which of the following does this phenomenon is best illustrate?

Question

Quizplus · Accepted Answer

Implicit egotism is the idea that people have unconscious preferences for things that are associated with the self, such as their own name. This phenomenon has been observed in various studies where people rate letters in their own names more positively than other letters of the alphabet. This suggests that people have a positive association with their own identity and therefore prefer things that are related to it.

People Tend to Rate the Letters in Their Own Names